Empowering social media managers with the power of Lottie
Tea Hysenshahaj - Social Media Manager, Ervin Caci - Motion Designer
When you can seamlessly integrate precision, simplicity, and innovation; every service you offer or animation you create will stand out and excel.
Publer is a social media management platform that helps social media marketers, creators, and business owners automate their social media workflow and succeed.
What inspirations led you to add animations to your social media management platform?
Utilized Lottie animations to craft multiple videos for our Publer website, with a particular focus on enhancing Publer’s homepage header. Our priority was to deliver exceptional quality, seamless performance, and swift loading times for our website visitors. In achieving these objectives, LottieFiles played a pivotal role.
The integration of animations into our homepage serves a dual purpose: to captivate our users and breathe life into our superhero character, showcasing his superpowers beneath ordinary clothes. It is a simple way to show that each of us has a Publer or a superhero inside - we just need the right tools to empower them. And Publer is the right tool to empower all social media managers.
How has LottieFiles integration or plugin tools have impacted your workflow?
We primarily rely on the Adobe After Effects integration within our workflow. Leveraging the Lottie Optimizer has been instrumental in our ability to export videos with exceptional quality while significantly reducing file sizes. Additionally, the Feature Support Checker has proven invaluable, streamlining the process of ensuring our videos remain compatible across various platforms. The real-time preview functionality further enhances our efficiency in this regard.
With the collective efforts of myself, Ervin Caci, along with our talented designers Xhoni Lifo and Orjada Shkoza, collaboration has become effortless. Under the expert supervision of our Art Director, Jetmir Lubonja, our creative endeavors have reached new heights of success.
We heavily leaned on Adobe After Effects for our Christmas campaign last December. With a demanding schedule and the need to produce numerous videos targeting various audiences, efficiency was key. We had to create attention-grabbing content that not only engaged users but also drove sales. Remarkably, we successfully met these objectives within our tight timeframe, ensuring timely delivery of impactful content.
What impact did adding Lotties or using LottieFiles have?
With LottieFiles, we've streamlined our video creation process, saving significant time while crafting captivating content. This efficiency has translated into achieving critical marketing objectives, particularly in terms of revenue generation and conversions, where visual appeal plays a key role. The positive feedback from our users underscores the effectiveness of our efforts, while simultaneously boosting our brand awareness and expanding our social media following.
Can you share any lessons learned or best practices from using LottieFiles and Lottie animations that may be helpful to others considering a similar solution?
Make sure to explore the platform thoroughly and discover all its features. LottieFiles offers some incredible features you might be overlooking. Another tip is to keep your design and animations simple. Overloading your video with too many effects or animations can make it overwhelming.
How do you see your company continuing to leverage LottieFiles in future projects or campaigns?
We’re excited to keep on leveraging LottieFiles in future projects, especially for campaigns and social media. At Publer, we prioritize precision, simplicity, and innovation not only in our designs but also in our overall approach to work. When you can seamlessly integrate all three elements, every service you offer or animation you create will stand out and excel.
