Tell better stories with motion
Everybody creates content. So how do you cut through the noise and get your story heard – or better yet, remembered? Motion design can help.
What is motion design?
Motion design is a type of animation that involves the use of graphic design elements to create dynamic and engaging visual content. It is often used to imbue static objects with motion and can be found in a variety of contexts, such as websites, mobile apps, and video.
By using animation and storytelling techniques, as well as visual elements, motion design creates immersive and interactive experiences that capture the viewer's attention and convey meaning and mood in a more engaging way than static imagery. It is an effective way to keep the viewer engaged with the content.
Why use motion design?
Motion doesn’t just make your designs look good – although it does that well, too. It also drives engagement, conversion and effective storytelling.
Motion evokes emotion
Motion design is effective at evoking emotion because it combines visual elements and animation to convey meaning, mood, and narrative. It captures the viewer's attention and draws them into an immersive experience, making it a powerful medium for evoking emotion.
Motion increases engagement
Motion design increases engagement with its dynamic and immersive visuals, conveying meaning and mood, and creating a sense of interactivity for the viewer. It captures attention and keeps the viewer interested and engaged.
Motion increases conversions
Motion design can increase conversions by capturing the viewer's attention, conveying meaning and mood, and creating a sense of interactivity that keeps the viewer engaged and interested in the content. It is a powerful and effective way to increase the chances that the viewer will take the desired action.
Motion tells your story better
How to add motion magic anywhere
LottieFiles makes it easy to add motion anywhere – even if you don’t know a thing about motion design.
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See how brands drive impact with motion
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