Naveed Hussain
Black Friday, the notorious shopping event that takes place the day after Thanksgiving in the U.S., has become a cultural phenomenon. It is a day where retailers offer steep discounts, enticing millions of consumers to flood stores and online websites. As one shopper aptly put it, *“It’s like the ultimate test of self-control—if you can resist the chaos and still find a good deal, you’ve won the game.”* With both excitement and anxiety in the air, Black Friday represents the intersection of consumerism, competition, and the holiday spirit, setting the tone for the rest of the year’s shopping season.
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