What is motion design?
Motion design is a type of animation that involves the use of graphic design elements to create dynamic and engaging visual content. It is often used to imbue static objects with motion and can be found in a variety of contexts, such as websites, mobile apps, and video.
By using animation and storytelling techniques, as well as visual elements, motion design creates immersive and interactive experiences that capture the viewer's attention and convey meaning and mood in a more engaging way than static imagery. It is an effective way to keep the viewer engaged with the content.
Why use motion design?
Motion doesn’t just make your designs look good – although it does that well, too. It also drives engagement, conversion and effective storytelling.
Motion evokes emotion
Motion design is effective at evoking emotion because it combines visual elements and animation to convey meaning, mood, and narrative. It captures the viewer's attention and draws them into an immersive experience, making it a powerful medium for evoking emotion.
Motion increases engagement
Motion design increases engagement with its dynamic and immersive visuals, conveying meaning and mood, and creating a sense of interactivity for the viewer. It captures attention and keeps the viewer interested and engaged.
Motion increases conversions
Motion design can increase conversions by capturing the viewer's attention, conveying meaning and mood, and creating a sense of interactivity that keeps the viewer engaged and interested in the content. It is a powerful and effective way to increase the chances that the viewer will take the desired action.
Motion tells your story better
Motion design is a powerful tool for telling a better brand story and driving purchases. It conveys meaning and mood through animation and storytelling, creating an emotional connection with the audience. Use motion design to capture attention and build brand loyalty.
How to add motion magic anywhere
LottieFiles makes it easy to add motion anywhere – even if you don’t know a thing about motion design.
Walkthroughs
by Sandeep
Reactions
by Flowtuts
Presentations
by Alexander Rozhkov
In-app Animations
by Saim Hayyat
Gaming Assets
by Suhayra Sarwar
Animated Icons
by castudio
Websites & Blogs
by Irfan Munawar 2D
Infographics
by Abdul Latif
Social Media
by Umsatz GmbH
Animated Stickers
by Thapanat Buaskuk
AR and VR
by Tamniverse
Find and ship animations right within your favorite tools, saving you and your stakeholders countless hours.
See how brands drive impact with motion
You’re in good company. Join more than companies who use LottieFiles to drive engagement, increase conversion and tell better stories.
