Tell better stories with motion
Everybody creates content. So how do you cut through the noise and get your story heard – or better yet, remembered? Motion design can help.
What is motion design?
You’ve probably heard of the term ‘animation’. This covers everything from cartoons, 3D animation to claymation – basically, anything that imbues static objects with motion.
Motion design (also known as motion graphics) is a subset of animation that involves animated graphic design elements. If you’ve ever come across an animated emoji or a loading animation on a mobile app, then you’ve seen motion design in action.
Why use motion design?
Motion doesn’t just make your designs look good – although it does that well, too. It also drives engagement, conversion and effective storytelling.
Motion evokes emotion
Which is easier to connect with, an image of a static character or one that moves and dances? Motion makes you feel.
Motion increases engagement
Motion grabs attention, increasing the chances that users will engage with your website, app or content.
Motion increases conversions
The more users engage, the more likely they are to convert. That means potentially higher revenue.
Motion tells your story better
How to add motion magic anywhere
LottieFiles makes it easy to add motion anywhere – even if you don’t know a thing about motion design.
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See how brands drive impact with motion
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