AI, short for Artificial Intelligence, is known to all! After all, the technology is making huge headlines and gaining momentum in every industry vertical at lightning speed. The power of modern technologies such as AI, machine learning, cloud computing, and blockchain is pretty insane. It is making a huge impact on this world by leaps and bounds.

In today’s times, providing a user experience (UX) is paramount. It has been proven over the years that user experience wins over everything else when it comes to developing engaging and amazing mobile app solutions. No matter how hard you find this, poor user experience is something most brands are rarely forgiven for. So what makes your product overpower your competitors? Well, it’s how innovative you come up with user experience.  By combining AI technology to enhance user experience, you are bound to win this ever-lasting battle in no time. Here’s how!

AI: The game changer

Not so long ago, User Experience design and AI seemed to be galaxies apart but not anymore. Speaking of the early struggles, UX/UI designers found it extremely hard to come up with new, insane, innovative ideas every time while delivering a mobile app solution. Slowly and steadily, disruptive technologies such as AI, and ML started penetrating in and the advancements became thoroughly nascent and became a core component of real-world applicability. Swiftly moving to mid-2023, the landscape has undergone a massive shift.

Today, the concept of AI has become a common buzzword ensuring cutting-edge sophistication. Everyone including tech-savvy geeks and non-techies is peppered with jargon such as “AI-driven” and “AI-powered,” etc. AI is quite a trend, I must say!

Now the concept of AI has a pretty critical impact on user experience mostly like never before. So whether you are willing to become an app developer or a UX designer make sure you are well-versed with such concepts before you become an obsolete relic. No, I am not trying to scare you but trying to showcase the bright side featuring endless possibilities.

  • Around 1 billion ChatGPT web visits have been recorded for the first two months right after its launch i.e. on the 30th November 2022.
  • It is expected that artificial intelligence has the potential to contribute more than $15 trillion to the global economy by 2030.
  • As per a Microsoft-commissioned Economist Intelligence Unit report titled “Intelligent economies: AI’s transformation of industries and societies'', 90 percent of global businesses expect AI to have a positive impact on growth. 86 per cent expect AI to boost productivity.
  • More than 22% of the firms are gearing up towards the integration of AI, 33% are working but keeping certain limitations in mind, whereas 45% are still exploring.
  • As per the Forbes advisor survey, AI is used for enhancing business operations, cybersecurity, custom relationship management, idea generation, streamlining internal communications, inventory management, product recommendations, recruitment, talent sourcing and whatnot!
  • 73% of businesses use or plan to use AI-powered chatbots for instant messaging. Moreover, 61% of companies use AI to optimise emails, while 55% deploy AI for personalised services, such as product recommendations.
  • Above all, AI technology is on the verge of creating more than 12 million jobs and not the other way around.

Two heads are better than one in today’s times. Combining humans and technologies can be a blessing in disguise, there is nothing AI is incapable of. Well, I am not completely intimidated by the tech but yes the facts remain that this one has a huge potential which we will be further discussing ahead.

Some additional interesting information worth considering

You need to admit that AI is way more creative. Even if you combine the entire humanity, the technology can easily beat us and come up with more relevant and of user’s interest. If you hit rock bottom, simply ask AI and you will be poured with ideas in 10 seconds. Apart from designing purposes, AI is great for user research as well. For best results try having human-AI symbiosis.

AI is way more productive than you think. Make use of such technology for in-depth research, and pick out the pins in the haystack when required. The tech can surely assist well in developing an amazing content strategy. It also assists in deciding on the tone of voice and different readability levels.

Moreover, like it or not, irrespective of your knowledge and experience, AI will be a better coder than you.

Two heads are better than one in today’s times. Combining humans and technologies can be a blessing in disguise, there is nothing AI is incapable of. Well, I am not completely intimidated by the tech but yes the facts remain that this one has a huge potential which we will be further discussing ahead.

How does AI enhance user experience?

UX/UI designing is a comprehensive process of developing innovative, interactive, and user-oriented websites and app designs. These designs are created keeping the end users in mind. Now your target audience is pretty wide, and different people tend to have different likes and dislikes, what all will you address, and what all you won’t? This is where the role of artificial intelligence comes into play.

1.  Personalized experiences

The tech assists well in delivering personalised experiences by employing algorithms regarding specific end users. It studies in-depth regarding the user behaviour and patterns for developing a design their end users would instantly resonate with. By seeking assistance from some of the best AI-powered tools, different tasks such as tracking website visitors, designing a layout, different schemes, themes, and design procedures can be automated. The process of designing becomes way simpler and better. Instead of tormenting it, try using it as much as you want in your favour, say for example:

  • Try identifying any hidden patterns
  • Narrowing down the segment
  • Offer tailored recommendations
  • Focus on what your customers appreciate and what they find less satisfying
  • Enhance interactions via chatbots

2. Immediate Response

Another factor where AI can be quite beneficial is immediate responses. Keeping up with the low attention span of your end users can take a lot of work. Here by using AI chatbots, you can stop them from leaving your site. These bots are meant to offer timely responses for the end users in need. Just make sure they are more user-friendly and audience-specific. Don’t try to opt for rule-based chatbots, instead leverage NLP technology to understand conversational languages. So what happens when customers respond right away?

  • Exceeds their expectation
  • Minimise the risk of negative reviews
  • Maintain image and customer acquisition
  • Increased sales
  • Increased Return on Investment

3. Testing

The next one is testing and prototyping. With technology penetrating deeply in the industry, developers and designers no longer have to be 100% at their jobs. There are a plethora of web designing tools available that are successfully backed by artificial intelligence, so here you are bound to get a seamless prototype and how will the website look and feel in the end. So all the necessary changes can be made in the nick of time. Still not convinced? Further below I would like to mention a few pointers that can assist you well in understanding how AI facilitates testing and prototyping.

  • Predictive maintenance
  • Dynamic workflow optimization
  • Automated design iteration
  • Predictive analysis
  • Choosing the most suitable materials for prototypes

Above all, AI will reveal what it is capable of, it will never over promise something that is beyond its power and potential. Humans often exaggerate promises but that’s not the case with these technologies. Also, building unrealistic expectations often disrupts user experience.

Best practices to enhance user experience with AI

Personalization

Tons and tons of applications are being developed and designed, so what do you think makes yours a cut above? It’s how you offer personalization. With the help of gathered data, different user-personas can be created ensuring valuable insights. Fortunately, there is a wide range of tools available that can assist in customising the experiences of the end user such as:

Big data analysis

The next technique to take into consideration is making use of big data analysis in comparison to traditional data analysis techniques. With the incorporation of a vivid range of AI tools, UX/UI designers all across the globe now seem to be at ease since they no longer have to deal with large chunks of data. Some interesting tools to consider here:

When processed user data is received, professionals can quickly gain insights into how users behave and interact. As a result more data-driven and we-informed decisions can be made.  

Automating design workflows

Tools like Brainpool can assist well in streamlining design workflows. Tedious tasks such as creating repetitive features, validating different data inputs, assembling designing elements, recognizing patterns, etc is possible via AI-driven automation. Not to mention these algorithms are highly capable of adapting to new environments, assuring designers streamline workflow.

Moreover, due to automation, it is possible to gain real-time feedback and look around for possible areas of improvement.

Testing and prototyping

Another intimidating AI tool is visualeyes, and AI algorithms simply love this one. This tool specifically assists well in conducting the testing process offering some of the most complicated stimulations of user activities and endless possible scenarios. Earlier, it was altogether a time-consuming process but fortunately not anymore.  

Increasing productivity and efficiency

It is very common for UI/UX designers to go into paralysis mode or hit a roadblock. So what happens is your projects tend to suffer. This mostly happens to UX designers who are working solo or in small teams. For them, we have tools such as Vas which can successfully assist UX designers to cope up or move away from the paralysis mode. Some prompt user inputs can be of great assistance to bring vague ideas to life. And the best part is, that designers no longer have to do all this from scratch. All they need to focus on is how to enhance user experience.

Apart from all these, AI assists well in making dreams of humans turn into reality. Think of the AI tool as a talented copywriter that ensures convincing text in such a way that people start believing in its expertise. Sometimes false assertions can be great.  

Some tools for further assistance

  • ChatGPT
  • Khroma
  • Midjourney
  • Jasper
  • Fronty
  • Uizard
  • Mockitt AI
  • Contexta
  • Unbounce smart copy
  • Copy.ai
  • UserWay
  • Algolia
  • DynamicYield
  • Monkey Learn
  • Google Fairness Indicator
  • Colormind

Conclusion

The future of UX designing and AI seems to be pretty bright. And with this inseparable combination at hand, nothing can stop you from delivering cutting-edge and user-centric interfaces. Most of us fear technology but if you look at the bigger picture they can surely unlock creativity and efficiency to a great extent.  

I am not saying that AI is the only solution to all your needs and problems but yes there is nothing wrong in seeking its assistance for better outcomes in regards to highly tailored and personalised experiences. Like it or not it can be a powerful tool in any UX designer’s arsenal. So that’s all for now, I hope the following post turns out to be meaningful and helpful in your app development journey. If so feel free to share it among your peers and help us in reaching more and more audiences.