Many disruptive developments and improvements have occurred in website design. Web designers now use online web design tools to give static website layouts life and motion. Recently, web design animations have emerged as a trend on our screens.

They improve user experience by making it more exciting and intuitive. Web design tools can transform an average user experience on a website is transformed into a memorable journey by incorporating vivid colors, fluid movements, adventures, and thrilling interactions.

In this post, we'll explain the most common types of webpage animations and reveal the power of animations in web design.

Animation Techniques for Website Design

Using motion design in web design can positively impact the user experience. Web designers can create visually appealing and engaging websites by incorporating different animation types and techniques such as cinematography, character animations, and micro-interactions.

These web animation techniques can make even more stunning website designs and improve the skills to become a pro web designer.


Some users might find the loading process annoying. Lowering it is only sometimes viable because doing so can severely restrict your website design options. A website designer can employ progression animations to solve this problem. It is a terrific way to eliminate the bad user experiences that comes with slow loading times.

When information is loading, progression bar animations keep the user amused. It contributes to the perception of a shorter wait time.

When creating and designing progression animations, it is advised to keep them simple and straightforward. Otherwise, they might become noticeable to the user and distract them from the loading speed problem.

Moreover, loading animations must be attractive. After all, getting the user's attention is their primary objective.

As one of the exciting elements of a website, progress can be shown through animations. A user thus obtains information at each level. The process can be demonstrated as being in progress by using loading bars animtion. Using animated percentages of the uploaded data is another option.

One of the most prevalent animations on websites is navigation. Hidden navigation is trendy today since it offers a better user experience. To move on to the next stage, you merely need to click the icon. Designers use this method to conserve more screen space.

In addition to hidden navigation, there are many other types of navigation bars. Some common types include horizontal and vertical, mega drop-downs, sticky fixed tabs, fat footers, and many more. There are many other types of navigation bars you can explore.

The purpose of website animations used for navigation is to maintain the user's attention on the primary region of a website. The advantages of navigation animations are as follows:

  • They arrange UI/UX design.
  • They categorize your website.
  • They make it simple for customers to access each category's material.
  • They make pages more accessible, reducing consumers' time looking for things online.

Skeleton screens

Use skeleton screens to entice visitors to engage with your website. Skeleton screens are blank, divided pages on which data can be added instantly or gradually. While information is loading onto a web page, animations should be used for better outcomes.

In this case, the primary goal of employing animations on a website is to maintain user engagement. Without animations, this functionality will be boring and worthless because the user will feel like they are wasting time waiting for the information to load.

Visual feedback

When the audience can observe the outcome of an action, it is always better for them. Adding too many interactive animation styles on a website can be challenging for users when it comes to navigating the site. This can lead to a rise in bounce rates because viewers may feel unsure about what to expect.

It is advised to design interactions that are simple to comprehend in order to prevent such issues. Information regarding each encounter should also be made available to them to guarantee that users receive the desired outcomes. Everything that can be used to demonstrate a response to a user's action is considered visual feedback.

Whole page motion

Whole page animation typically refers to the background of the entire webpage moving very slightly. It was mainly used to provide website design with mystery and thrilling adventure. The essential need for this kind of animation is to be discrete and nearly undetectable. The entire page animation should breathe more life into how a website is organized and how customers engage with a business.

For example, serves as a platform for showcasing and selling unique art pieces created by Dumeme, a contemporary artist from Nigeria. His website provides an extensive collection of art, from abstract paintings to digital illustrations, each with a distinct style and emotion.

Art enthusiasts can easily access the artist's latest creations through the website and purchase their favorite pieces. Overall, Dumeme’s website offers a seamless user experience for those seeking to explore and appreciate their extraordinary talent in art.


Modern users will be more engaged if a brand uses a narrative to introduce its products and services to clients. Another well-liked form of animation for the web is the animated description.

They aid in the creative brand introduction and create emotional connections between customers and businesses. Long reads on a website are typically where storytelling website animation effects are employed since this format makes it easiest to present a complete and exciting story.

Atelier La Presse captivates audiences through storytelling by weaving narratives into their artistic designs. Each piece tells a unique story, drawing inspiration from nature, culture, and history. Through intricate details, rich symbolism, and thought-provoking concepts, Atelier La Presse's creations come alive with stories that spark the imagination and evoke emotions. From its striking jewelry to its exquisite home decor, Atelier La Presse uses the art of storytelling to connect with its audience on a deeper level, creating an immersive experience that transcends the boundaries of traditional art forms.

Galleries and slideshows

Today, you can see slideshows on many websites. They permit seeing a large number of photos without compromising the user experience. A slideshow is a fun way to present many images on your website. The consumers can see these photographs or move to another page of your website's content.

One thing you should remember when using this animation technique is the number of images to include and the speed at which the images are moving. Speed is very crucial since if it's too fast, the user may have a negative experience.

For example, Be-Connected is a website that aims to connect people with various disabilities to the appropriate services to enhance their quality of life. Be Connected effectively conveys its message through galleries and slideshows. These visual elements enable to showcase of images, graphics, and multimedia content in an organized and visually appealing manner.

Galleries and slideshows provide a dynamic and interactive experience, allowing users to easily navigate through different pieces of content, such as photos, videos, and infographics. These visual aids capture the audience's attention and enhance the message's overall impact.

How Lottie as an animation format could be used?

Lottie is a versatile animation format that can enhance visual content in various ways. Its compatibility with popular design tools and web technologies allows effortless integration, and its lightweight nature ensures smooth animation performance. You can use Lottie to create dynamic and interactive user interfaces, visually stunning illustrations, or engaging app tutorials.

Moreover, with its easily editable JSON-based format, you can make quick and hassle-free animation changes. Including Lottie animations in your design workflow can increase user engagement and improve user experience. Its flexibility and ease of use make it a go-to option for designers and developers.

Why should animation be used in website design?

Animation is increasingly being used in creative website design ideas. Using animation to stay current and allow your website to compete with your rivals is advisable. Here are some other benefits of using motion:

  1. Promotes user interactions.
  2. Draws attention to your website.
  3. Serves as a guide for you.
  4. Keeps visitors interested longer.
  5. Fosters an emotional connection with viewers.
  6. Enhances the overall website experience.

Choosing which website animations to include in your website design is crucial. Make sure everything on your website contributes positively to this experience. Remember that simple animations work best, as seen in the animated web page samples. Intricate website animation effects may produce a contrary reaction.

Wrapping up

Whether large or tiny, animations can improve visitors' experience on your website. Although energies increase the interactivity and engagement of a website, the best approach is to keep them as straightforward as possible.


Author Bio:

Jordan Smith is a veteran web designer based in Tulsa, OK, with over 10 years of experience designing and developing websites. He believes in providing honest, reliable, and efficient web design services to businesses of any size. He has built hundreds of custom websites tailored specifically to each client's brand and goals.