Social media has become an integral part of modern culture, with a massive user base of 3.29 billion users in 2022, covering 42.3% of the world's population. This growth has led businesses and individuals to incorporate social media into their marketing strategy and content strategy, hoping to attract, engage, and delight their audience.
However, the internet is highly saturated, which makes it increasingly difficult to stand out. Fortunately, templates have emerged as a valuable tool for creating purposeful content on social media.
This article will explore some keys to selecting the most suitable templates for your social media content. We will also help you elevate how to use these templates along with some examples - let’s get started.
1) Choose the right template for your brand
Your social media platforms are the best places to showcase your brand's individuality. It serves as a fantastic platform to showcase the brand's public image and also provides an avenue for brands to communicate with the consumer.
The foundation of any piece of content you create is your brand's visual identity, while high-quality material is undoubtedly a crucial component of the mix. An instantly identifiable visual identity builds confidence in you and your company. Thus, a template matching your personality and style is important to gain a solid identity.
Types of templates used on social media
There are several types of template styles that are used on social media. Let’s take a look at some real-life examples of how companies use templates on their social pages.
- Topo Chico
Topo Chico's viewers may easily see from a design that these posts offer festive cocktails to try. The recipe for each drink is presented in a carousel style, and with festive design elements and details such as a ribbon on top and a snow-like background distinguish this template as being designed for the Christmas season.
- National Geographic
National Geographic covers a diverse range of topics, from geography and animals to medicine. However, they maintain consistency across all their social media posts through simple design elements like a consistent font, color, and logo placed on top of an image. This allows their posts to stand out and be easily recognized as theirs, even amongst similar content from competitors, effectively sharing their unique stories with the world.
- Bon appetite mag
Templates can also be used for stories. For instance, Bon Appétit Magazine uses a consistent template for their "Show Me" series of show-and-tell interviews. This gives their stories a professional, cohesive look and helps viewers identify that they are part of the "Show Me" series.
2) Use high-quality visuals
To put it in simpler terms, if you include images in your content, it is more likely to be read, liked, commented on, and shared compared to text-only consists content. Skeptical? Let's dive into some statistics:
- Mixing photos or videos in your content tend to generate more engagement, as seen by Twitter's 84% year-on-year increase in video watch time.
- Nearly 500 million people use their mobile devices daily to create and watch Instagram Stories. More than one-third said they were more interested in a business or product after seeing it on Instagram Stories.
- Including photos in LinkedIn posts increases the comment rate by 98%.
- On Facebook, the impact of images is clear, with photo posts receiving the highest engagement at 0.12%. Furthermore, Reels receives around 140 billion plays each day throughout the Facebook family of applications.
With all of this, it is clear that visuals are a vital and powerful tool. We have to alter our content strategy accordingly. But not everyone is a designer and nor has the resources to higher designers as well. This is where Lottie animation and ready-made templates come into play.
Using Lottie animation on social media
Lottie animations are a great social media visual option. These customizable animations can be incorporated into any part of your marketing visuals. Applications such as the LottieFiles Mobile app offer a wide selection of customized animated mobile templates, providing a creative playground for you to explore.
These mobile motion canva are perfect for any occasion including festivals, events, product promotions - especially new products, or even creating simple greeting cards. Here are some simple guides you can use for specific social media platforms on how to add Lottie animation:
- How to create animated TikTok videos with the LottieFiles Mobile App
- How to create animated Instagram stories with the LottieFiles Mobile App
3) Keep it simple and clear
The limited screen size of mobile devices necessitates simplicity and clarity in your content. It's crucial to ensure that the most important information stands out. The layout of the social content should be easily navigable, offering a user-friendly experience without causing confusion.
Pre-made templates are designed with mobile users' preferences in mind, offering quick and easy-to-digest content. Their simplistic designs are easy to read at first glance, ensuring your audience can effortlessly consume your message.
4) Experiment with different layouts and formats
Embracing simplicity doesn't mean limiting your creativity. In fact, it should encourage you to experiment more with various layouts and formats. Don't hesitate to mix and match your content—see what works with your audience and what aligns best with your brand.
Switching up your formats and layouts in various social platforms to keeps your audience engaged and intrigued, leaving them eager to see what's next. This approach keeps them interested and also infuses your brand with an image of flexibility and dynamism.
5) Make your content stand out with colors and typography
The last tip is the use of color and typography. When it comes to colors, select colors that not only align with your brand's identity but also evoke the desired emotions you want from your audience. Whether you opt for calm, pastel tones or bold, vibrant hues, your color choices can greatly influence how your brand is perceived by the audience.
You may think pre-existing templates come in a fixed color scheme that cannot be altered. Wrong! With helpful features like color palette, you have the flexibility to customize to change the color of the animation and elements, and even replace the images on the template to match your brand.
Typography, on the other hand, is about more than just readablity. While your text should always be easy to read, the fonts you choose can also convey your brand's character. Whether you prefer sleek and modern typefaces, whimsical script fonts, or traditional serif fonts, make sure your choices reflect your brand's style.
Get started with the LottieFiles Mobile app
Navigating the world of social media content can be challenging, but with the right approach and tools, you can create engaging social media posts and content that truly resonates and connects with your audience.
The ready-made animated mobile templates on our LottieFiles Mobile app make it easy to create engaging social visuals. The app is available on Apple’s App Store, or Google Play Store. You can also explore our library of free Lottie animations for all your design needs.
With that, we hope these new tips inspire you to create your social media content. If you look for more tips on creating animated and motion design social content. Until then, happy designing!
