Talking about animation, I strongly believe it plays a great role in the digital marketing of products. Through static ads brands cannot voice out much on the contrary with animation techniques brands can strongly communicate their emotions. Static marketing techniques can give the audience a message but cannot grab the audience's attention.
Embracing animation techniques in digital marketing efforts can be way more effective in promoting sales and revenue. With Lottie animations, you can reach a mass audience than static marketing techniques which cannot reach a mass audience. We all know that humans tend to perceive moving things more than stills. Isn’t it right?
The world is full of information busters, but people's attention span is limited. We are often bombarded with numerous banners in the marketplace around us, but do we truly notice them all? It's difficult to perceive everything around us. Capturing human attention and keeping their mind focused on a specific subject requires the use of creative animation techniques.
Animation engages the audience through its step-by-step, continuous action, capturing their attention as they remain curious about what comes next. Static elements of digital marketing strategies gain life through animation techniques. Static ads are banners that have a fixed message containing text or a visual image with a message.
Various forms of animation techniques
1) 2D animations
This form of marketing widely employs 2D animation, where objects are created in a visually appealing two-dimensional format. This technique is used to convey messages effectively in a visual way, such as creating product demos, explanatory videos, animated logos, 2D banners, and educational videos.
2) 3D animations
This technique involves creating objects in a 3D (three-dimensional) format and is used in gaming and cinema. It's designed to provide a high-quality visual experience to the audience, making objects and characters appear lifelike. 3D animation techniques give a realistic feel as they provide a detailed representation of a product's appearance in 3D before it is produced.
3) Motion graphics
These are animated visual which uses graphic design to create videos. These are used to grab audience's attention and capture a large market share through visually appealing and effective content marketing. It's used to provide dynamic introductions for content and produce stylish textual content.
4) Stop motion animations
Stop motion involves individual frames of scenes played in a sequence to create the illusion of movement. It is used for a unique and tactile marketing approach that distinguishes a brand in a crowded marketplace.
Embracing animation techniques in marketing
Increasing sales and revenue with animated videos
Customers visit e-commerce websites to browse products. One can design their webpage with animated videos to provide a clear view of the product's functionality, surpassing the limitations of static images and ads.
Effective video marketing is a dynamic digital marketing strategy that can attract prospective buyers and give the company a competitive edge in product sales. One can create professional videos for their product to increase audience interest and drive more sales.
Animations used for product or service demo
Animation techniques are used to demonstrate product features to the audience. Creating and optimize animated videos can make a product stand out as it provides a detailed explanation of its features and advantages. These product demos engage customers with visual effects and highlight how the product works, ultimately boosting sales.
Even complex products can be explained using storyboards and character visualization with digital marketing. Animation in video advertisements enables customers to grasp all the product details, making it valuable for enhancing e-commerce businesses.
Posting animated video of the product on social media
Dynamic promotion of businesses through animated videos on social media is highly effective, whereas static messages often fall short (OR are ineffective). A large chunk of the population is active on social media; through this, your product can reach a massive audience.
Platforms like Facebook, YouTube, LinkedIn, and Instagram allow your message to reach countless individuals. An informative video that immediately captures the audience's attention is more appealing to an audience and can significantly increase awareness of the product. Animated videos on social media also has the potential to boost company revenue.
Animated logo to promote the company brand
A logo is a crucial tool for providing businesses with identification and recognition. Creating an eye-catching animated logo leaves a lasting impression on people's minds and your brand. Effective logo creation that is animated can increase your business recognition and customer outreach.
One can create animated logos online without any expertise in graphic design. Animated logos are more memorable than static ones, and in a crowded marketplace, they make a brand's personality stand out.
Creating an effective website
The animation should have a clear purpose. Avoid using animation solely for decorative purposes, as it serves no practical use. The goal of using animation is to capture user attention and guide them effectively, not just for visual effects. An effective website should prioritize user engagement and deliver a positive user experience (UX).
Animation should combine creativity with usability. It can be used to tell your brand's story and showcase its success, offering the public a deeper understanding of your brand.
Animation for increasing email open rates
Several guides are available on how to add animated videos to your email campaigns. Adding animation to emails boosts open rates. Many emails remain unread in inboxes, wasting companies' promotional efforts through email marketing. To enhance the likelihood of email open rates, companies can include animations.
Conclusion
Brands cannot have much say in static marketing. Through dynamic marketing, brands have an opportunity to keep their words through videos, graphical images, and text. Adding animation techniques to the brand message increases the ability to perceive this by the audience.
Including animations in a digital marketing strategy strengthens marketing campaigns, as animation involves a series of continuous actions that enhance the appeal and effectiveness of content marketing to your audience.
Web designs including animation attract the audience's eyes to view the image. Animated content looks attractive, and has more remarkable power of message retention through animated images. Brands have a better way to promote complex products through animated video marketing. In my opinion, animation works, including it, definitely gives a boost to companies' sales and brand value.
Author bio: Vivek heads WebTechPanda as its CEO, a trailblazing platform founded by a group of skilled tech and marketing experts. With a strong commitment to assisting beginners, startups, and IT professionals, he has been crucial in establishing WebTechPanda as a top authority in the ever-changing digital landscape.
