LottieFiles brand guidelines
Just like motion, we're always evolving. That's why we’ve put these guidelines together to keep all of LottieFiles' communications consistent.
We just ask that you follow a few simple rules before using our open-source logo to keep it looking its absolute best. If you're going to use our art for anything at all, it would be great if you could keep it tasteful and send it our way for approval first.
Primary logo
Our primary logo lockup always includes our brand’s “bezier curve” symbol along with our wordmark.
Wordmark
Our wordmark is a simplified version of our primary logo, where proper composition or color usage dictates the design. It must only be shown in the style variations detailed below.
Logomark
Our logomark is made up of the "bezier curve" inside our rounded square block. Both should always be shown together in the exact format below to ensure brand consistency.
Dos & Don’ts
Here are some examples of how to use the LottieFiles logo and what to avoid.
Place the logo on any brand color, as long as it’s legible.
If the background is too dark to use the black wordmark, use the white one.
Don’t place the logo over an image.
Don’t stretch the wordmark under any circumstances.
Don’t have the logo in any color other than the original one.
Don’t place a drop shadow under the wordmark.
Don’t rotate the logo in any direction.
Don't tweak the corner of the symbol
Don’t move the placement of the symbol within the logo.
Colors
Our brand's mint color makes up our primary color palette as a bold accent. White and black serve as our base colors, giving us the ability to share community work easily.
The secondary accent color palette covers a broad range of colors to complement an array of animation work while also establishing the look of our design elements.
Please note that we only use solid colors, and gradients are not allowed.
Partnership lockups & application
LottieFiles works with a diverse range of organizations, and to ensure our brand identity is consistently applied in these situations, we have established a set of principles. Remember to always judge the proportions shape and legibility to maintain optical balance.
In certain situation where LottieFiles logo is shown in other brand's collateral, please ensure to only use LottieFiles black or white logo to maintain its consistency. Changing LottieFiles logo color is strictly prohibited.
Only use black or white LottieFiles logo. Ensure it's highly legible against the background color
Don't change LottieFiles logo to any color other than the original color, black or white version of the logo
Don't use logo version which is not legible against the background color
Typography pairings
If Arboria isn’t available, you can use Montserrat instead because it looks comparable to Arboria. Montserrat can be used in Arboria’s place with similar formatting.
Brand imagery
LottieFiles’ brand imagery consists of supporting graphic elements that showcase an overview of our products and offerings.
