Tell us a little bit about yourself.
Hey! I'm Anshul Gupta. I used to be an engineer, but now I'm all about design. I run a creative agency called Minimal Tweaks where we make cool stuff. I love making animations that tell stories. When I'm not doing that, I'm probably chatting with other designers or finding inspiration in everyday life. Let's make something awesome together!
Tell us about your journey to becoming a visual storyteller.
So, my journey into the world of visual storytelling has been quite the ride! Started as an engineer but the creative bug bit hard and I found myself diving into design. Now, running Minimal Tweaks, I get to weave narratives through motion graphics, which I absolutely love. Being active in the design community, both online and offline, fuels my passion further. And hey, I'm all about spreading that knowledge to budding designers too!
Why is creating your own animation so mind-blowing?
Creating your own animation is mind-blowing because it allows you to bring your imagination to life in a dynamic, visually captivating way. It's like being the director of your mini-movie, where every frame is crafted by your creativity. Seeing your ideas evolve into motion is incredibly fulfilling and empowering. Plus, there's a magical feeling in knowing that you're not just consuming content, but actively contributing to the visual landscape.
How has the LottieFiles platform helped for your own portfolio development?
I have not personally developed a portfolio; however, LottieFiles has substantially enhanced the efficiency of our clients' and team's asset creation and deployment processes. It has enabled swift, streamlined and collaborative operations, significantly reducing time to deployment and boosting overall productivity and effectiveness in project execution.
What is your primary source of inspiration, and what is your creative process in creating these awesome, fun designs? How would you describe your style?
I draw inspiration from a diverse array of sources, ranging from online platforms like Pinterest to the meticulously designed elements of the everyday world that often go unnoticed. Integrating insights from my daily activities significantly enhances my creative output. My creative process typically allocates approximately 30 to 40% of the time towards research, conceptualization, and initial sketching, followed by implementation and final refinements. While this provides a high-level overview, the specifics of my approach remain flexible and adaptable to the unique needs of each project.
How is using Lottie beneficial to your daily work?
Using Lottie in my daily work is a game-changer! It streamlines the process of integrating animations into various platforms and applications, saving me precious time and effort. With Lottie, I can easily export animations from After Effects or Figma, ensuring seamless compatibility across different devices and screen sizes. Its lightweight format and excellent performance make it ideal for web and mobile development, enhancing user engagement and creating visually stunning experiences. Plus, the extensive library of pre-built animations gives me endless inspiration and flexibility to experiment with new ideas. Overall, Lottie elevates the quality of my work while simplifying the animation workflow.
Tell us one thing (or more!) you wished you knew before embarking into the world of motion.
One thing I wished I had known before diving into the world of motion is the importance of mastering the principles of animation early on. Understanding concepts like timing, spacing, and easing can make a world of difference in creating smooth, compelling motion graphics. Additionally, learning to use animation software efficiently would have saved me a lot of time and frustration in the beginning.
Do you have any advice for the motion community?
Create and share daily. Irrespective of anything, develop a habit of doing these three things daily:
1. Look out for inspiration
2. Create and experiment.
3. Share with the community.
Creativity is a combination of discipline and childlike spirit." — Robert Greene.
