Tell us a little bit about yourself.
Hi there! I'm Vyankatesh Lutukurthi, a self-taught motion designer specializing in bringing screens to life. As a part of the digital design team at Bombay Design Centre, I craft online animations and motion graphics for a diverse range of clients. My secret sauce? Lottie files! Their seamless ability to convert After Effects animations into a perfect solution for web and mobile apps feels like design heaven.
The real magic, however, happens through collaboration. While developers work their coding magic, I navigate the creative ship, crafting eye-catching animations. Visitors are drawn in by the smooth, captivating animations that breathe life into our website. This perfect blend of artistic vision and technological innovation makes every screen animation project an exciting experience.
Tell us about your journey from a self-taught designer to becoming a visual storyteller
My journey, from being a self-taught motion graphic designer to evolving into a dynamic visual storyteller, progressed through experiences in video editing and graphic design. Joining a design agency marked a pivotal point where I delved into web animation and discovered the transformative power of Lottie files. This journey involved seamless collaboration with designers and developers, contributing to a continuous evolution that has shaped me into a versatile storyteller.
Why is creating your own animation so mind-blowing?
Creating your own animation is absolutely mind-blowing because it brings a static image to life. It's like performing magic, turning a moment frozen in time into a dynamic, living experience. The process of crafting movement adds depth, emotion, and a captivating dimension to what was once just a still frame.
How has the Lottiefiles platform helped for your own portfolio development?
The LottieFiles platform has been a game-changer for my portfolio development. As a motion designer, I never anticipated creating game animations from scratch and collaborating closely with developers. Whether it's an Art or Finance website, LottieFiles has become a key tool in my projects, allowing me to bring dynamic and engaging animations to various brands.
What is your primary source of inspiration, and what is your creative process in creating these awesome, fun designs? How would you describe your style?
Working with new clients is my primary source of inspiration. Facing different challenges and discovering solutions, then adapting them to the animation process, keeps me motivated. The ever-changing nature of each project, along with the problem-solving needed, serve as continual sources of creative inspiration. I collaborate closely with UI designers, delving into the purpose behind each design. Utilizing tools such as Figma and AEUX, I seamlessly transform UI designs into animations within After Effects. Following this, I collaborate with developers to address any issues and ensure the animations function seamlessly. My artistic style draws influence from anime, where I've observed the significant impact of small, simple animations – such as a stroke line animation representing water flow.
How is using Lottie beneficial to your daily work?
Lottie is a real game-changer for me and developers. As a motion designer, it simplifies adding After Effects animations to projects without the headache of complex coding. When developers need GIF or icon animations with quality and clarity, Lottie nails it. Coding complex animations for developers can be time-consuming, but with Lottie, it's a breeze. It streamlines our work, making communication between designers and developers super smooth. Lottie just keeps everything simple and efficient for all of us.
Tell us one thing you wished you knew before embarking into the world of motion.
As a curious motion designer, one thing I wish I had known earlier in my journey was the immense potential of After Effects for generating website animations. The realization that my abilities might be applied beyond traditional boundaries opened me a whole new world of possibilities, adding depth and energy to my creative skills.
Do you have any advice for the motion community?
While I don't have specific advice for motion designers, it's important to understand that motion design is more than just films and graphics. Explore its possibilities, learn basic animation principles, and stay creative!
