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Animation for Branding

Forge a deeper connection with your audience through the magic of Lottie animations. Embark on a journey of crafting brand stories that move, resonate, evoke emotions and inspire.

16 articles

Animation and Branding: Using Motion to Reinforce Brand Identity

Tips and Tutorials

29 Jun 2024

8 min read

Animation and Branding: Using Motion to Reinforce Brand Identity

Check out tips, examples and best practices to create an engaging experience.

Unlocking The Power of Animated Ads: Enhancing Your Marketing Campaigns

Tips and Tutorials

28 Sept 2023

5 min read

Unlocking The Power of Animated Ads: Enhancing Your Marketing Campaigns

Learn how to use motion design in marketing ads could level up your promotion

From Static to Dynamic: Embracing Animation Techniques in Marketing Efforts

Tips and Tutorials

8 Sept 2023

4 min read

From Static to Dynamic: Embracing Animation Techniques in Marketing Efforts

Stand out and drive sales with the power of animations!

Why You Should Use Motion Design for Your Event Assets

Tips and Tutorials

11 Aug 2023

4 min read

Why You Should Use Motion Design for Your Event Assets

How do you make your event stand out and truly captivate your audience? The secret ingredient is motion!

How to Animate Your Gmail / Google Workspace Profile Picture

Working with Lottie Animations

3 Jul 2023

4 min read

How to Animate Your Gmail / Google Workspace Profile Picture

Add motion to your Google profile picture.

Examples of Animated Logos for Inspiration

Design Inspiration

3 Jan 2023

7 min read

Examples of Animated Logos for Inspiration

Giving your brand more personality could include an animated logo. These examples will give you the inspo you need to get started.

How to Add Lottie Animations Anywhere: Web, Mobile Apps, Design Mockups and More

Tips and Tutorials

3 Nov 2022

6 min read

How to Add Lottie Animations Anywhere: Web, Mobile Apps, Design Mockups and More

Add motion anywhere – even if you can’t code or design.

Animated Emails: Why Add Animation to Emails & How to Do It

Tips and Tutorials

28 Oct 2022

8 min read

Animated Emails: Why Add Animation to Emails & How to Do It

Add motion to your email marketing campaigns.

A Guide to Animation and Motion Design for Social Media

Tips and Tutorials

26 Sept 2022

9 min read

A Guide to Animation and Motion Design for Social Media

Create scroll-stopping social media content with animation.

Motion Design and Marketing: Why it Matters, and How to Use It

Tips and Tutorials

13 Sept 2022

8 min read

Motion Design and Marketing: Why it Matters, and How to Use It

Drive engagement and conversions. Here’s how to use motion design in marketing.

How to Create Animated TikTok Videos with the LottieFiles Mobile App

Working with Lottie Animations

20 Jun 2022

4 min read

How to Create Animated TikTok Videos with the LottieFiles Mobile App

Share free, customized Lottie animations to TikTok – without leaving your mobile device.

How to Add Animations to Instagram (IG) Stories with the LottieFiles Mobile App

Working with Lottie Animations

17 Jun 2022

4 min read

How to Add Animations to Instagram (IG) Stories with the LottieFiles Mobile App

Create animated posts and stories without leaving your mobile device.

How to Animate Any Logo Without Adobe After Effects

Working with Lottie Animations

23 Mar 2022

3 min read

How to Animate Any Logo Without Adobe After Effects

Animate any logo, even if you’re not a motion designer. Here’s how with the SVG to Lottie tool.

DIY Motion for Marketers: In a nutshell

Tips and Tutorials

10 Jan 2022

3 min read

DIY Motion for Marketers: In a nutshell

A DIY guide to creating delightful user interfaces and visual storytelling with motion in design.

DIY Motion for Marketers: Lottie in Presentations

Tips and Tutorials

15 Nov 2021

5 min read

DIY Motion for Marketers: Lottie in Presentations

What if we said Marketers could add motion to marketing collaterals? Unbelievable, right? This blog will show you how to add motion to your presentations without a single line of code or designing expertise!

The Key to An Immersive UX: Animation

Tips and Tutorials

8 Jul 2021

5 min read

The Key to An Immersive UX: Animation

Understand how animation helps enhance the relationship between a product and its users.