If you remember the days before JavaScript when websites didn't look too great, you remember going through dull content. Flashy colors, static websites, never-ending load time - We're sure you're already cringing even thinking about that time. Then came a time when tech geniuses understood that the web needed more engaging content - the time we like to call the internet's adolescence. The savior of our growing, budding World Wide Web came in the form of user experience when website builders started caring about how users felt as they went through their website. And with the introduction of micro-animation and motion graphics, we've shifted from just giving users an excellent experience to giving them a delight factor. This article will explore how you can leverage the power of motion animation in your daily work, like presentations, websites, and even emails, and add a creative touch to boring content.

Importance Of Marketing And Engaging With Your Audience

If you are running an online business, a YouTube channel, or any other form of community on the web, or if you are marketing one, then you know the importance of engaging with your audience. Simply put - highly engaging content leads to more subscribers and a better brand positioning. If you can find out what your audience needs and produce that content, you have a better chance of winning the very competitive environment of social media marketing.

Animation by Adam Grabowiski

Social media isn't like any other sphere where you have set working hours. There is an unspoken zero downtime rule there, and only those who seek a good bond with their audience can achieve their brand goals. Social media engagement isn't just a measure of how well your brand is performing, but it is also a measure of how likely it is that your subscribers spread a good word about you. It isn't just about likes and comments, retweets, and shares - it is also about marketing yourself as a part of the community so that your target audience feels connected to you.

Videos are more and more actively being used around the web these days. There was a time when Facebook was all about posts and writing on walls. Now, almost all social media apps are about moving pictures and videos.

Motion graphics and animation aren't all that different. The only thing that sets motion graphics apart is the heavy use of text, which makes it useful in all media that reaches your audience. It can be used in corporate environments like client deck presentations and kick-starter campaigns for a new product. A picture might say a thousand words, but do those words reach the audience, more importantly, the right audience? So, motion graphics work like magic to give more depth and perspective to your story. Although there is a long-drawn discussion on the differentiation between animation and motion graphics, those terms are highly interchangeably used nowadays. Creative professionals even use the term motion animation to club both fields.

Most websites and landing pages now use micro-animations or animations in small elements like buttons, cursor movements, and sliding/scrolling motions to keep their users engaged. The presentation of a website to its users can change drastically with micro-animations, and hence, this is a trend that's here to stay.

Effectiveness Of Motion Animation

Motion Animation can work in various media and areas of a brand - every TV channel and movie already uses motion graphics in their introductions and titles. Some even go ahead and put full-fledged cartoons/mascots that act as an anchor for the viewers.

It is much easier to raise awareness using motion animation too. Informative content like government health schemes and social messages can also be portrayed very well through moving elements - especially text and pictures.

Some schools introduced smart-class modules a few years ago, and most schools have now adopted them. Explainer videos for each lesson using motion graphics and animation created better engaging content than listening to hours of theory written on a board with chalk. They are far more digestible since humans are very active visual learners; motion graphics and animation cash in on that part of human psychology.

How To Think In Terms Of Motion

While storytelling with motion graphics, a few things have to be kept in mind. Powerful videos can be created using animated objects and text, and so can nonsensical ones. There is a particular time when viewers need to read the text on the screen, absorb the message sent through the video, and properly understand why they are being shown the content in that particular frame of time.

There is a rhythm and volume to motion graphics. You cannot throw in tonnes of videos at once on the user - it creates a cognitive overload and prompts distraction from the primary purpose. Try and use motion graphics as an aid to make your boring content much more exciting, engaging, and delightful. Think of motion to keep the users on your page or lead to action like visiting your website/social media page.

Expensive Animation Tools And Resources

Even though we encourage animation so much, we understand that the resources and tools needed to create such content can be very expensive. At least a minimum level of expertise of the software tools is required to create even a minute of animation. A minute of animation takes much longer than you'd think.

Animation by Daniel Bogdanov

We understand that, and that is why we brought you, Lottie, on Iconscout. In late February this year, we added some more exciting stuff to our collection of millions of assets. Lottie is just a JSON-based animation file that lets you create motion graphics much faster and efficiently. It is open source, and the size of a Lottie motion animation is super tiny - which means it can go right into your website without worrying about the rendering time while loading the website.

We even let you preview the Lottie motion animation files before using them in your projects to know you are using the right content. Also, if you're wondering whether you need to code anything - the answer is no. The code is auto-generated when you make the animated graphics using our simple tools.

Several advantages come with using Lottie on Iconscout.

  • LottieFiles motion animation is not restricted to a particular platform. It can be used anywhere without the need to interfere with the code.
  • They are 100% scalable and have a brilliant resolution.
  • You don't have to tie your hands with predefined vectors - mix and match and create your animation with as many vector elements as you wish.
  • The animations are highly personalizable - no limits to how creative you can be!

Best Examples Of Motion Graphics In The Industry

Motion graphics are so widely used because they are easy to repurpose as needed. If you want more reasons to hop on to motion graphics, here are some of the best industry examples.

Directed By: Gunner; Illustration: Ian Sigmon, John Hughes; Animation: John Hughes, Ian Sigmon, Marcus Bakke, Veró Gómez, Nick Forshee; Producer: Brandon Delis; Music: propercue.com/
  • Google makes exceptional use of motion in its commercials. The smart use of shapes and colors and the minimal design make it easy for users to digest their content.
  • In almost every Apple commercial, you will see some motion graphics when the product is displayed. Moreover, all presentations in Apple conferences also depend highly on animated screens and visuals to create a fantastic experience for their viewers. No wonder they can create an excellent user experience.
  • The most recent introduction to the world (well, a reintroduction) was Meta - the parent company to social media giants like Facebook and Instagram. All of their videos contained the animated meta logo.
  • A communication tool, Slack, uses motion to make communication in teams seamless and more pleasant.
  • Big companies like Deloitte and Cisco also use creative animation of their company presentations to place their brand as a part of the community they serve.

The list is endless. From pricing policy explainer videos to brand introductions, motion animation is everywhere.

If you are a marketer who is still confused about using motion in their day-to-day work, we encourage you to check out our Free Lottie Library or check out the Lottie Animations on Iconscout today and try it out. See the impact yourself, and we firmly believe that you will see a drastic change in bringing delight to your audience.

It is not difficult to train your team members on simple tools, and it is far easier to let your developers and techies embed the animation into different media. If pictures say a thousand words, moving images can say millions and be much more effective in getting your point across the screen to the minds and hearts of those who take your brand forward.